NRML and Streetwear have become synonymous in Canada, and what better place than Ottawa, the nation's capital for our flagship location to live. As the longest running sneaker boutique in the country NRML has been carefully curating the finest apparel and footwear for the past 25 years. Over time NRML has grown from humble beginnings as a neighbourhood store to a 10,000 sq/ft, 3 level retail experience.


We promote an inclusive environment where ideas and creativity flourish

Inspiration: We have come a long way and we still have a ways to go. We strive to make our store a safe space for people to collaborate and grow and get inspired to grow.

Inclusiveness: We are a team and work together. We put our best foot forward, take pride in the work we do, and support each other.

Initiative: We do not always need to be asked to fix the simple things. If something is out of place, we take the extra second to make it right. 

Integrity: We are accountable for our opportunities and utilize them as growth. Our integrity keeps us honest and reliable.


NRML acknowledges that the land on which we gather is the traditional unceded territory of the Algonquin Anishnaabeg People. The Algonquin peoples have lived on this land since time immemorial. We are grateful to have the opportunity to be present in this territory.


Community involvement has been a consistent practice of NRML’s since we began. We take pride in our position as a place to contribute to our local community to improve upon social wellbeing. Over the years we have contributed to youth service programs, community initiatives and donations of apparel and footwear to transitional and emergency shelters.


Through diversity and inclusion we hold space for one another to show up fully and authentically contribute to our shared goal. Through respect and celebration of our team’s diversity, we are each afforded, and in turn afford others, the opportunity to contribute to and benefit from our company’s success. At NRML we are committed to creating an inclusive environment where all employees feel valued, respected and engaged. We proudly foster the development of our team members and take great pride in internal promotion. 


NRML is committed to reducing our impact on the planet. We will strive to improve our environmental impact over time and to continue to initiate new projects and ventures that will further reduce our impact on the planet. We strive to eliminate waste by taking part in waste recycling programs, we partner with apparel and footwear recycling programs keeping unwanted goods out of landfills and continuously find ways to improve upon our energy consumption.


We are always seeking new talent!
Send your resume and cover letter to jobs@nrml.ca