JOURNAL

Kobe Bryant Invented a Word
What does the word "Protro" mean? Protro brings together performance and retro at the professional level. Bryant coined the term himself. "Protro is all about improving on what's been and making...
Kobe Bryant Invented a Word
What does the word "Protro" mean? Protro brings together performance and retro at the professional level. Bryant coined the term himself. "Protro is all about improving on what's been and making...

Elegance in Motion: The Legacy of Polo Ralph La...
In the realm of timeless fashion, few names evoke an image of refined luxury and casual sophistication quite like Polo Ralph Lauren. Founded by the visionary designer Ralph Lauren in...
Elegance in Motion: The Legacy of Polo Ralph La...
In the realm of timeless fashion, few names evoke an image of refined luxury and casual sophistication quite like Polo Ralph Lauren. Founded by the visionary designer Ralph Lauren in...

What actually is Yeezy x GAP?
The collaboration between Kanye West's Yeezy brand and GAP Inc. marks a significant milestone for both fashion entities. Kanye West has been a prominent figure in the fashion industry, known...
What actually is Yeezy x GAP?
The collaboration between Kanye West's Yeezy brand and GAP Inc. marks a significant milestone for both fashion entities. Kanye West has been a prominent figure in the fashion industry, known...

The History Of: Stüssy
Stüssy is a renowned streetwear brand that was founded in the early 1980s by Shawn Stüssy. It originated in Laguna Beach, California, and quickly gained popularity among emerging surf and...
The History Of: Stüssy
Stüssy is a renowned streetwear brand that was founded in the early 1980s by Shawn Stüssy. It originated in Laguna Beach, California, and quickly gained popularity among emerging surf and...

Nike vs. Adidas: The Battle for Streetwear Royalty
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Initially, the company focused on distributing Japanese running shoes. However, in 1971, they rebranded as...
Nike vs. Adidas: The Battle for Streetwear Royalty
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Initially, the company focused on distributing Japanese running shoes. However, in 1971, they rebranded as...

The Legend of the Lost Kicks: Air Jordan 1 Colette
After 20 years in business, Parisian boutique Colette closed its doors for good in 2017. The shuttering was met with an outpour of tributes from designers and customers alike, including a special...
The Legend of the Lost Kicks: Air Jordan 1 Colette
After 20 years in business, Parisian boutique Colette closed its doors for good in 2017. The shuttering was met with an outpour of tributes from designers and customers alike, including a special...