Día de Muertos is a cultural celebration widely observed across the Spanish-speaking world every November 1st. On this day, people pay tribute to their departed loved ones by creating ofrendas, which are adorned with traditional decorations, flowers, and food. In anticipation of this year's festivities, Nike has introduced a collection of four footwear and three clothing items dedicated to the holiday.
Crafted under Nike's Express Lane program, the 2023 Día de Muertos Con Mi Familia collection has been made available to consumers more quickly than standard products. Meant to cut lead times and add value. This program combines rapid prototyping with 3D and digital printing to minimize inventory while increasing speed of delivery. Shop the Air Max 1 PRM Día de Muertos along with our extensive collection of Nike here.