The History of: Purple Brand

When it comes to denim, few brands have made as significant a mark as Purple Brand. With a history dating back several years, this iconic brand has not only survived the changing tides of fashion but has also managed to reinvent and redefine the way we view denim. Let's take a deep dive into the captivating history of Purple Brand and its evolution as a denim powerhouse. Purple Brand co-founder and owner Luke Cosby saw an opportunity in the market for jeans at a contemporary price point that weren't basic or overdone. Founded on the idea that style and innovation shouldn't be limited to designer denim, Cosby and Rob Lo launched the brand in 2017 with the goal to combine the aesthetics of luxury fashion with everyday accessibility with Purple Brand. Together, they put together a team that traveled the globe to find production partners that would assist in creating a supply chain for top-quality products. In recent years, the label has amassed a cult following based on its signature denim-meets-streetwear focus. Distressed finishes, bleached washes and patchwork effects enliven the brand's line of jeans, which have become go-to pieces for artists like Kid Cudi, Gunna, Polo G, and The Kid Laroi. Prior to creating Purple Brand, Cosby specialized in brand-building for enterprises across the North American and Asian markets, providing expertise in product development, sales strategy and public relations. He remains at the helm of his branding agency, SHDWBX, which works with emerging designers and independent shops like Hamilton Shirt Company, Red Wing, Mr. Gray, Shwood, and United Stock Dry Goods. Shop Purple Brand here at NRML today!