Shaquille O'Neal Marks His Reebok Presidency Reintroducing the "MVP" Edition Shaq Attaq

Shaquille O'Neal Marks His Reebok Presidency Reintroducing the "MVP" Edition Shaq Attaq

Shaquille O'Neal stands as the unparalleled force in NBA history, securing three consecutive Finals MVP awards from 2000 to 2002. Now serving as Reebok's President of Basketball, he has unveiled his inaugural retro footwear collection since taking charge of the brand's on-court division. 

 Taking on the inaugural debut of his signature series – the Shaq Attaq, the Boston-based brand looks to celebrate the historic achievements of O’Neal’s MVP seasons by featuring a bespoke monochrome palette infused with hits of Laker’s hues.

Amplifying the full-grain leather upper, a dichotomy between white and black ensues throughout the various overlays and perforated sections. While jet-black contrasts provide further clarity to the classic Pump technology at the tongue, a royal infusion of purple animates the trim of the profile logos while a golden metallic finish is applied to the quarter, heel and staple Reebok branding.

Stay tuned for more stories like this and be sure to check out our collection of Reebok here.

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