Nike, a global icon of athletic footwear and apparel, began as Blue Ribbon Sports (BRS) in the 1960s. Founded by Bill Bowerman and Phil Knight, BRS started as an Onitsuka Tiger distributor. In 1971, BRS transformed into Nike, introducing the iconic Swoosh logo and its own footwear line, starting with the Nike Cortez.
The 1980s brought innovations like the Waffle Trainer and Air cushioning, revolutionizing comfort and performance. And Nike was no different; securing endorsements from athletes, most notably Michael Jordan, launching the Air Jordan line in 1985.
The 1990s marked global expansion and lifestyle branding with lines like Nike Sportswear. Collaborations with designers solidified its cultural impact worldwide.
In the digital age of the 2010s, Nike introduced Nike+ for tracking workouts. Sustainability also became a focus, seen through initiatives like "Reuse-A-Shoe" and eco-friendly manufacturing. Today, Nike's influence extends beyond sportswear; it's a symbol of innovation, style, and culture.
From its humble beginnings to global success, Nike's journey is one of evolution, adaptability, and lasting impact.