NIKE ACG: A Brief History

NIKE ACG: A Brief History

Nike ACG is Nike's outdoor-leaning sub-label. It was launched in 1988, with the Air Pegasus ACG, which was actually a precursor to the ACG line proper that debuted a year later. It was an evolution of Nike Hiking, an aptly-titled line that debuted earlier in the '80s.

ACG stands for "All Conditions Gear," which clearly refers to the line's intent: to be well-equipped for all terrains. While most Nike sneakers are admittedly designed for the indoors, ACG shoes always carried the "Designed, Tested, and Made on Planet Earth" motto. Nike ACG also served as an arena for experimentation, too, where Nike could develop new silhouettes altogether with little regard for how these designs would impact their bigger bottom line.

Sure, they wanted Nike ACG to do well — and earn money — but it was more so simply a point of differentiation from the rest of the industry. Make sure to check out our extensive ACG inventory in-store and online!

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