New Balance has announced a significant addition to their roster, welcoming Cameron Brink as their latest athlete. Cameron is a standout talent, holding the titles of 4x All-American, WBCA Defensive Player of the Year, and FIBA 3X3 World Cup MVP. Her signing marks a milestone as the first female basketball player to join the brand's growing roster, which already includes notable athletes such as Jamal Murray, Kawhi Leonard, Zach LaVine, and Dejounte Murray.
Cameron's impressive on-court abilities, versatility, and unwavering commitment to the game have earned her widespread recognition. She played a pivotal role as a freshman in helping secure the NCAA Women's Basketball Championship for Stanford University in 2021.
Naveen Lokesh, the Head of Basketball Sports Marketing, expressed the brand's excitement, saying, "We are thrilled to welcome Cameron as the first female basketball player to join the New Balance family. Cameron's exceptional skill on the court and her desire to give back align perfectly with New Balance's mission to positively impact the game. We are eager to support Cameron as she continues to elevate her career and contributes to the growth of women's basketball in the years to come."
Cameron will feature in various New Balance campaigns, spanning from lifestyle to performance, and she will collaborate with the brand's footwear and apparel design teams to help shape future products.
Cameron herself shared her enthusiasm, stating, "I am honored and excited to join forces with New Balance. Their ability to empower athletes perfectly aligns with my own values, and I look forward to this journey with them. I hope we inspire athletes around the world to fearlessly pursue their dreams."
Beyond the realm of sports, New Balance's commitment extends to community-driven initiatives. Together with Cameron Brink, the brand aims to make a positive impact on the lives of young, female athletes through various community engagement efforts.
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