Kobe Bryant Invented a Word

Kobe Bryant Invented a Word

What does the word "Protro" mean? Protro brings together performance and retro at the professional level. Bryant coined the term himself. "Protro is all about improving on what's been and making it better for what's to come" says Kobe.

In fusing together the notion of creating a pro-level Retro sneaker, the concept sees each of his past shoes updated to the current standards of Nike’s greatest performance technologies.

Bryant initially scoffed at the prospect of a retro line to pay homage to some of the iconic footwear he wore throughout his career. “It just didn’t fit right with everything I stood for, with the Mamba Brand,” says Bryant.

“I wanted to build a business that wasn’t just based on things I have done in the past. It is important that the brand stands for performance and that everything we do is innovative, even if we are releasing shoes from the past they still must be built on performance.” After countless years of working on the idea and determining the right modifications and timing, the Zoom Kobe 1 Protro becomes a reality.

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