Inner City Love
Inner City Love carries the soul of Russell Westbrook’s hometown, The City of Los Angeles. Gathering inspiration from his childhood dwelling, Russell combined the sweet sounds of soulful records with styles ranging from the 60s to the 80s to create one of the most intricate and beautiful collections to date.
Honor The Gift continues to elevate the brand’s overall approach towards garment design and construction with modern, simplified lines focusing on unique texture and pattern. Embroidery and hand-sewn patchwork are heavily present throughout the collection - highlighting Inner City logo motifs. Spiritually influenced graphics, rich textures, and novelty knit fabrics weave together for an authentic range of clothing that is a step forward for the brand in every way.
From start to finish, Inner City Love showcases Russell and his team’s commitment to honouring their gift. Functionality, practicality, and accessibility were key in defining what the imprint would be in the community. This collection is a love-story about sacrifice, commitment, hardship, and most of all, heart.