These kicks take cues from the tranquility of the Colombian sunset, pairing a soft colour palette with a poppin' gradient for that Prince of Reggaeton energy you love. Gradient accents evoke the colours of a Medellín sunset, popping against a Coconut Milk backdrop and Solar Flare detailing. Add this to the waves of iconic elephant print, soft suede and premium leather and there's no doubt: you're gonna walk yourself into serenity.
The sun is still shining over Medellín when J Balvin begins to gush about his forthcoming Air Jordan project, but by the time the conversation is over, it's dipped behind the mountains. The timing is a coincidence but one that aligns perfectly with the upcoming Air Jordan 3, a sneaker themed around the Medellín sunset.
This is Balvin's third collaboration with Jordan since he signed with the brand in 2017. It is clear to the multi-platinum recording artist that this sneaker is a cut above the rest.
“I wanted people to feel that they were wearing Prada,” Balvin tells Complex. “But they were wearing Jordan, a J Balvin-Jordan collab, Air Jordan, Air Balvin. So everything is super clean, all black or all khaki, just simple, but strong.”
Beyond representing himself as an artist and a designer, Balvin is representing the entire Latin American community through his sneakers. He is the only Latino artist currently signed to the Jordan Brand, and he has one of the most successful collaborative relationships with the brand, en route to his third release, and already with a fourth to come.
Shop Air Jordan 3 Retro x J Balvin at NRML via raffle September 23rd.
For your chance to secure a pair:
1. Follow us on Instagram, X, and TikTok (we check lol)
2. Comment your size and tag three people
3. Like and share our instagram post on your story
4. Fill out the form to finalize your entry
Draw will take place September 23rd. One entry per person, open to CANADIAN residents only - Individuals with duplicate entries or false shipping information will be disqualified. Winners will be contacted via DM through our official account (@nrml) between 11AM and 2PM and will have two (2) hours on September 23rd to provide their shipping information and complete their purchase or a re-draw will be conducted.