HELADO

Ice Cream is a streetwear brand founded by Pharrell Williams and Nigo in 2004, as a subsidiary of Billionaire Boys Club. Known for its playful, bold designs, Ice Cream features graphic-heavy apparel, including t-shirts, hoodies, and sneakers, often with quirky motifs like ice cream cones and cartoon characters. The brand blends high-end street fashion with a fun, youthful vibe, and is also recognized for its collaborations with other brands and artists.