A crown of leaves, the Laurel Wreath symbolises success and victory. It was awarded to Fred by the Wimbledon All England Club after he won three times with a killer forehand. Later adopted as the Fred Perrybrand mark, the Laurel Wreath remains a signature of both individuality and belonging, from elite sportsmen to fringe subcultures. Today it is the finishing touch (or main event) on every Fred Perry product.