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10 DEEP

The original goal of the 10.Deep brand was to reflect the ideas and ideals of youth street culture surrounding its founder, Scott Sasso, as a youth in New York City. As a slang term, 10.Deep represents a group of 10 people uniting together in a show of force. As a brand, the name is a reference to a person's 10 fingers and the power of a single strong individual to affect change.