Founded upon the art and ideals of renowned artist Shepard Fairey, Obey Clothing became yet another canvas through which the artist's views could be conveyed. Rooted in the "Do It Yourself" counterculture found in punk rock and skateboarding, Fairey seeks to encourage his supporters to think for themselves and to challenge societal ideals.
Launched in 2001, each piece essentially takes creative cues from classic military design and work wear basics. Maintaining that aesthetic, the latest line offers a large variety of summer essentials from tees and shorts to tanks and bucket hats.
Displaying graphics, prints and colorways that embody not only the essence of summer but also the populist views of Shepard Fairey, the Summer 2015 men's collection from Obey is now available online and in-store at NRML (184 Rideau).