Posted by NRML on

Founded by Grammy Award winning musician and entrepreneur Pharrell Williams and Japanese fashion icon Nigo, Billionaire Boys Club, has become a leading influence within the world of youth culture.

Moving to shatter all preset boundaries, the label was established in Japan in 2005. Embodying the essence of individuality and style, BBC focuses on producing high-end luxury sportswear in very limited quantities. Known for their unique style, invigorating bright colors and vibrant patterns, the label takes on a classic and vintage aesthetic.

Maintaining their vision with a range of tees, sweatshirts and long sleeves, the Fall 2015 collection from BBC is now available online and in-store at NRML (184 Rideau).

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