The truth always comes from the street. Just ask ALIFE, a brand that has become the soul of New York City’s Lower East Side. Taking inspiration from every facet of creativity, sport, and culture – from the latest fashion, to art and music – ALIFE has become synonymous with a fresh, diverse lifestyle that goes far beyond footwear. Fusing the bold originality of ALIFE with PUMA’s heritage style, this collaboration features reflective materials and graphic nods to the fish tank in their Rivington Street store, a contemporary landmark of the Lower East Side.
For a bold reissue of the Blaze of Glory, ALIFE looks to their roots: a lively neighborhood surrounded by the strength of New York City. Speckled TRINOMIC tooling creates a foundation for a vivid mix of neoprene, nubuck leather, and iconic Blaze of Glory design elements.
The R698 – a running maniac of the 90s – gets a retro-fresh reissue from ALIFE. The R698 x ALIFE is part New York City nostalgia and part premium street swagger, with soft suede, textile, embroidery, and nubuck leather over painted Trinomic tooling.
The Alife x Puma Select Blaze of Glory & R698 are now available in-store at NRML (184 Rideau) in limited quantities.