Hypebeast celebrates their 10th anniversary by teaming up with Adidas for a new interpretation of the Ultra Boost. Gone are the caged sides and old outsoles; replacing them are the new Continental outsoles, as well as the revolutionary NFC chips. The NFC chip allows users to tap their phones and brings them to a specially created microsite. For those without an NFC scanning mobile device, the microsite can also be accessed by simply scanning the QR code on the hangtag. This special microsite hosts a diverse range of exclusive content that users can enjoy each week when new installments are made available.
The Hypebeast x Adidas Ultra Boost Uncaged is now available in-store at NRML (184 Rideau) in limited quantities, one pair per customer!